VOYAMAR Mediterranean Restaurant

Branding

VOYAMAR
MEDITERRANEAN
RESTAURANT

Project Overview
Develop a cohesive brand identity for a mediterranean restaurant - VOYAMAR. The identity needed to reflect the brand values of fresh, classic, and rustic cuisine while communicating authenticity and warmth. This project includes the creation of the restaurant name, logo, menu system, packaging series, and the acomprehensive brand book.
Client
Class Assignment
Tools
Procreate, Illustrator, Photoshop, Indesign.
Logo Design

Voyamar combines the words “voyage” and “mar” (sea), symbolizing a culinary journey through Mediterranean coastal cultures. While many Mediterranean restaurants focus on a single regional cuisine, Voyamar brings together flavors from countries across the Mediterranean coast, celebrating the
diversity of the region. The logo is inspired
by key ingredients commonly found in Mediterranean cuisine, including tomatoes, olives, wine, seafood, and wheat. These elements are integrated into the design
to visually represent the richness of Mediterranean food culture and the restaurant’s cross-regional concept.

Color Palette

The brand uses a palette of deep blue (#2B357E), warm orange (#F15D52), and soft off-white (#EDECE0). These colors are inspired by the Mediterranean landscape—blue represents the sea, orange reflects the warmth of sunset and regional produce, and off-white references the
light tones of Mediterranean architecture. Together, the palette creates a warm, vibrant atmosphere that evokes the coastal character of the region.

Typography
Menu Design

The menu adopts an accordion-style fold inspired by traditional Chinese imperial memorials. This format creates a refined and ceremonial reading experience, allowing the content to unfold gradually as diners explore the menu.Mediterranean ingredient illustrations are used as decorative elements throughout the interior pages, while the menu features classic dishes from countries along the Mediterranean coast. The cover incorporates Mediterranean patterns with labeled countries and corresponding ingredient illustrations, visually connecting regional cuisine to its cultural origins.

Packaging Design

Mediterranean-inspired packaging was developed for olive leaf tea and Greek wildflower honey, using ingredient-based illustrations—olive leaves and bees—to visually reference the products’ origins. A branded gift bag extends the same graphic system and color palette, creating a cohesive packaging experience for takeaway and gift sets.

Apparel Design

A minimal branded apron was created for restaurant staff, extending the identity into the restaurant environment while maintaining a clean and professional appearance.

Brandbook Design
Process
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